Wingman For Franchisors
Find Your Perfect Marketing Partner with Wingman.
Whether you want to evaluate your current marketing supplier or conduct a full supplier search, Wingman is the perfect solution. Why invest valuable staff hours dedicated to a time – consuming supplier search when Wingman can manage the process end -to -end?
Find out how much it really costs to conduct a marketing supplier evaluation and search.
Find out how much it really costs to conduct a marketing supplier evaluation and search.
Wingman Services
Current Supplier
Assessment
Evaluate current supplier
based on best practices
industry standards.
Psychographic
Assessments
Conduct proprietary psychographic testing of supplier and internal teams.
New Supplier
Selection
Current Supplier ASSESSMENT
Current Supplier Assessment
Evaluate current supplier
based on best practices
industry standards
Our proven MDD scorecard system measures suppliers against key performance criteria, including:
- Business outcomes
- Value and ROI
- Risk mitigation
- Staff talent and expertise
- Reporting tools and transparency
- Service offerings
- Innovation and adaptability
- Technology assets
NEW SUPPLIER SEARCH
When it’s time to explore a new marketing supplier, Wingman takes the heavy lifting off your team’s plate. Why sideline your key staff with a time-consuming agency search when Wingman can manage the process end-to-end?
here's how it works:
- Collaborative Blueprint Creation: We work with your evaluation team to build a detailed blueprint that defines the ideal candidate profile. Using our MDD score card and proprietary planning system, we guide interviews and assessments to identify key priorities and needs.
- Comprehensive Research: We identify and thoroughly vet up to 12 potential candidates, diving deep to uncover the “real story” behind each—examining client and employee retention, team structure, and more
- Finalist Selection: We narrow the pool to four top candidates and provide you with comprehensive evaluations using our scorecard system.
- Finalist Presentations: We arrange and facilitate presentations from the finalists to help you make an informed choice.
Psychographic Assessments
Psychographic
Assessments
Conduct proprietary
personality testing of supplier
and internal work teams
Building strong, productive working relationships starts with compatibility.
- Comprehensive Assessments: n We evaluate communication styles, decision-making preferences, and working habits for both teams.
- Compatibility Analysis: Our tools identify potential friction points and highlight areas of synergy to improve collaboration.
- Tailored Recommendations: Results guide our recommendations, ensuring the partnership starts with a strong foundation.
- Enhanced Communication: We equip both teams with actionable insights to foster effective and productive interactions.
NEW SUPPLIER Selection
New Supplier
Selection
Collaborate with
franchisor to negotiate and
select the winning supplier
here's how we help
- Decision Support: We provide expert analysis and guidance to help you choose the best-fit agency based on data and insights.
- Contract Negotiation: Acting as a neutral third party, we assist in structuring agreements that align with your goals and priorities.
- Conflict Avoidance: Our involvement minimizes misunderstandings and ensures that both parties are clear on expectations and deliverables.
- Value Maximization: We ensure that the agreement provides maximum value for your franchise while fostering a collaborative relationship.
RELATIONSHIP COACHING
- Scope creep
- Performance concerns
- Communication breakdowns
- Reporting inefficiencies
EVERYONE NEEDS A WINGMAN
When it comes to building supplier partnerships that propel your franchise forward, Wingman Group is your strategic partner at every step of the way. Let us help you take the risk out of supplier selection and create relationships that drive success.