We help franchisors choose the right marketing suppliers
Your Trusted Navigator in Franchise Supplier Decisions
The Challenge:
Franchisors and suppliers often find themselves trapped in a dysfunctional cycle. Every year, franchise brands are forced to replace suppliers due to issues like poor communication,
personality conflicts, misaligned expectations, and inconsistent service quality.
The cost of a bad marketing supplier decision can be devastating:
- Hundreds of wasted hours trying to salvage a broken relationship
- Missed revenue targets
- Damaged reputation with employees and franchisees
- Business downtime, increased liability, and more
The Solution:
Wingman Group helps you break this cycle. Our data-driven approach and proprietary personality testing ensure that you find the right supplier match from the start—saving time, improving outcomes, and fostering lasting partnerships.
Did You Know?
40% of franchisors select a new marketing supplier each year
We Help You Identify, Evaluate And Select The Best Marketing Suppliers
- AI Marketing Agencies
- Branding Agencies
- Cause Marketing Agencies
- Content Marketing Agencies
-
Data Analytics and Marketing Technology
Firms - Digital Marketing Agencies
- Direct Marketing Agencies
- E-Commerce Marketing Agencies
- Outbound Marketing Agencies
- Outsourced CMO / Strategy Firms
- Performance Marketing Agencies
- Public Relations Firms
- Reputation Management Agencies
- Experiential / Event Marketing Agencies
- Franchise Development Marketing Agencies
- Full-Service Marketing Agencies
- Influencer Marketing Agencies
- Market Research Firms
- Martech Integration Agencies
- Multi-Location Marketing Agencies
- Retail Marketing Agencies
- SEO Agencies
- Social Media Marketing Firms
- Video Marketing Agencies
How We Do It
We combine franchise industry knowledge, marketing supplier insights, psychographic testing, and a proprietary scoring system to help you make the smartest supplier choices for your franchise.
Current Supplier
Assessment
Evaluate current supplier based on best practices industry standards.
Psychographic
Assessments
Conduct proprietary psychographic testing of supplier and internal teams.
New Supplier
Selection
Collaborate with the franchisor to negotiate and select the winning supplier.
