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Wingman Group Versus In-House Selection

Time & Effort WINGMAN APPROACH Franchisor effort reduced to 6 hours, focused only on strategic decision making. Dedicated Wingman team handles supplier research, vetting, and compatibility testing. Streamlined process saves time and allows internal staff to focus on core responsibilities. In-House Approach: Requires 200+ staff hours from senior-level team members juggling key initiatives. Time-consuming manual research and limited evaluation of suppliers. Teams often feel overwhelmed and pressured to move quickly,…

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Wingman vs Online Portals

PERSONALIZATION WINGMAN APPROACH Combines personalized consultations and AI tools for tailored supplier recommendations. Includes proprietary personality testing to ensure team compatibility. Advisors work closely with franchisors to match them with suppliers based on goals and values. ONLINE PORTAL APPROACH Offers a self-service platform where franchisors browse supplier listings. Limited interaction or custom recommendations. Selection relies on franchisor’s judgment based on listed data and reviews. SUPPLIER POOL WINGMAN APPROACH Access to…

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You need to ask yourself some tough questions BEFORE you issue the RFP

As you can imagine, as the former CEO of 919 Marketing, I’ve received my share of RFPs over the years. They run the gamut from being very generic and cookie-cutter to being overly granular and verbose. In almost every case, they never really get to the most important questions that truly separate and distinguish one agency from another, based on the true needs and expectations of the client. If you…

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It’s time to expose the insider secrets of the PR industry.

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way. By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your organization in your target media. Even the best PR…

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Here are 8 clear signs that it’s time to fire your client.

The reasons marketing agencies get fired are well chronicled, from the well-deserved (lack of effort, lack of results, poor communication, etc.) to bewildering Bermuda Triangle reasons (new marketing director cleans house 80% of the time regardless of results, CEO’s cousin or wife is a marketing expert, etc.), and everything in between. On the other side of the coin, it’s hard to fire a client, akin to breaking up with a…

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44% of a company’s market value is attributable to CEO reputation.

Most successful franchise brands are led by CEOs with a clear and compelling vision for the company. They understand the impact effective brand building and brand nurturing have on employee recruitment and retention, franchise marketing performance, franchise sales, franchisee profitability and growth, and maximizing shareholder value. Yet the majority of franchise CEOs championing brand development fail to capitalize on a critical component of brand building as we move into the…

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Our CEO’s take on the top 10 questions to include in your next franchise PR RFP

Ok, so now you’ve hopefully already read the Top 10 Questions to Answer Before Creating a Franchise PR RFP that outlines the questions you need to answer internally before you start crafting the RFP. Now, it’s time to draft a killer RFP that nets you the perfect agency relationship. As the former CEO of 919 Marketing, I’ve literally reviewed dozens of RFPs issued by a wide range of companies. They…

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You need to ask yourself some tough questions BEFORE you issue the RFP.

I’ve been on the client side as an EVP Marketing, worked for a global media company, and obviously have spent most of my later career on the agency side of the coin. My take is that your final RFP questions should establish transparency up front — on both sides. And to be transparent, you need to make some perhaps difficult decisions BEFORE you issue the RFP.
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It’s time to expose the insider secrets of the PR industry.

There are a number of myths and false perceptions surrounding the practice of public relations today and a lot of PR agencies would like to keep it that way. By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your organization in your target media.
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Here are 8 clear signs that it’s time to fire your client.

1. They hire you for your marketing expertise, then ignore your advice and dictate every decision.
2. They hire you to do work under stressful, compressed timelines, then complain about costs.
3. They incessantly change the rules of the game – goals, targets, project timelines and specs.
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44% of a company’s market value is attributable to CEO reputation.

It has been estimated that 44 percent of a company’s market value is attributable to CEO reputation. Yet the vast majority of franchise CEOs remain invisible while competitors become trusted industry thought leaders. It is time to lead the brand from the front, to become a trusted, relatable, and visible chief brand ambassador who personifies the brand values and vision that employees, franchise candidates, franchisees, and the media can buy into.
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Our CEO’s take on the top 10 questions to include in your next franchise PR RFP.

It’s time to draft a killer RFP that nets you the perfect agency relationship. In almost every situation, RFPs don’t ask the hard questions required to truly uncover the true differences between the participating agencies based on the goals and expectations of the client. Here’s our CEO’s take on the top 10 questions to include in your next franchise PR RFP
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