1. What is Wingman Group’s role in connecting franchisors with marketing suppliers?
Wingman Group specializes in helping franchisors identify, evaluate, and select the most suitable marketing partners. We act as agnostic advisors, ensuring that the partnerships we facilitate are based solely on compatibility and performance, without any bias or commission-based incentives.Our motto, "Let the best agency win!", reflects our commitment to a fair and transparent selection process.
2. How does Wingman Group evaluate potential marketing suppliers?
Our evaluation process is comprehensive and includes:
- Marketing Disclosure Document: A proprietary assessment covering 18 key areas.
- Performance Data: Analysis of past results and industry benchmarks.
- Psychographic Assessments: Evaluations to ensure compatibility between your team and the franchisor’s team.
- Financial Stability: Assessment to ensure long-term viability.
- Franchise Experience: Understanding of multi-unit systems and their unique needs.
3. What types of marketing suppliers does Wingman Group work with?
We collaborate with a broad spectrum of marketing disciplines, including:
- AI Marketing Agencies
- Branding Agencies
- Content Marketing Agencies
- Digital Marketing Agencies
- SEO Agencies
- Social Media Marketing Firms
- Public Relations Firms
- Video Marketing Agencies
- And many more
4. How can a marketing supplier become a preferred partner with Wingman Group?
To be considered as a preferred partner, suppliers should:
- Demonstrate a proven track record of success in their respective fields.
- Showcase experience working with franchise systems or multi-unit businesses.
- Participate in our evaluation process, which includes the Marketing Disclosure Document and psychographic assessments.
- Commit to transparent communication and collaboration with franchisors.
5. Does Wingman Group charge marketing suppliers for inclusion in their network?
No, Wingman Group does not charge marketing suppliers for inclusion in our network. Our primary commitment is to the franchisors, ensuring they find the best fit for their needs without any financial bias.
6. How does Wingman Group ensure a good match between franchisors and marketing suppliers?
Beyond evaluating performance metrics, we place a strong emphasis on cultural fit and working styles. Our psychographic assessments help determine compatibility between the franchisor's internal team and the supplier's account team, ensuring a harmonious and productive partnership.
7. What are the benefits for marketing suppliers partnering with Wingman Group?
- Access to Qualified Leads: Connect with franchisors actively seeking marketing services.
- Streamlined Onboarding: Facilitated introductions and alignment sessions to ensure a smooth start.
- Ongoing Support: Assistance in managing and optimizing the relationship with franchisors.
- Enhanced Credibility: Being vetted by Wingman Group adds a layer of trust and credibility to your services.
8. How can marketing suppliers express interest in partnering with Wingman Group?
Interested suppliers can reach out through our website's contact form or directly email us at [email protected]. We will guide you through our evaluation process and discuss potential collaboration opportunities.