The Wingman Story
Everyone Needs A Wingman
Wingman Group was founded by David Chapman, former CEO of 919 Marketing, a nationally recognized franchise marketing agency. Drawing from decades of experience in the franchise and marketing industries, David understands the unique challenges of managing supplier relationships in the franchise space.
Read David Chapman’s Full Bio:
Wingman Group was founded by David Chapman, former CEO of 919 Marketing, a nationally recognized franchise marketing agency. Drawing from decades of experience in the franchise and marketing industries, David understands the unique challenges of managing supplier relationships in the franchise space.
At Wingman Group, we offer a high-touch, personalized approach that goes beyond online portals and traditional matchmaking services. We prioritize full transparency, never accepting fees from suppliers—our loyalty lies entirely with franchisors.
Our mission is to replace the outdated “meet-and-marry” model with a smarter, data-driven system that ensures long-term success. By leveraging proprietary tools like our Marketing Disclosure Document, scorecard evaluation system, team assessments and expert negotiation skills we help franchise brands make more informed decisions about their marketing supplier partnerships.
Why Choose Wingman Group
Wingman is the only consultancy with franchise-specific services across multiple marketing vendor categories, paired with exclusive personality testing and on-going support to not only ensure the right supplier decisions are made, but to also help those partnerships thrive.
- Proven Blueprint Discovery Process
- Comprehensive Data-Driven Supplier Evaluations
- Proprietary Psychographic Assessments of Team Members
- Ongoing Relationship Management & Coaching
- Exclusive Focus on The Franchise Industry
- Franchisor Focused – No Compensation From Suppliers
- Experience Working With More Than 200 Franchise Brands
How We Do It
Backing Wingman is an all-star advisory board made up of some of the most well-known, highly respected thought leaders in the franchise industry. This board ensures that our approach cuts deeper than the usual high-level RFP approach—providing real, actionable insights that lead to the best possible matches for franchisors.
Our Mission
