Wingman Group Versus In-House Selection
Time & Effort WINGMAN APPROACH Franchisor effort reduced to 6…
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Explore expert-written blog posts, actionable templates, ROI calculators, and exclusive thought leadership from our CEO—all designed to help you make smarter supplier decisions and build lasting partnerships.
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Practical advice, industry insights, and franchise-specific trends written by the Wingman team.
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Published articles,
keynote highlights,
and industry insights
from Wingman’s CEO
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CEO Articles
Popular Marketing Guides
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Wingman vs Online Portals
PERSONALIZATION WINGMAN APPROACH Combines personalized consultations and AI tools for…
You need to ask yourself some tough questions BEFORE you issue the RFP
As you can imagine, as the former CEO of 919…
Latest Blogs
You need to ask yourself some tough questions BEFORE you issue the RFP.
I’ve been on the client side as an EVP Marketing,
worked for a global media company, and obviously have spent most of my later career on the
agency side of the coin.
My take is that your final RFP questions should establish transparency up front — on both sides.
And to be transparent, you need to make some perhaps difficult decisions BEFORE you issue the
RFP.
It’s time to expose the insider secrets of the PR industry.
There are a number of myths and false perceptions
surrounding the practice of public relations today and a lot of PR agencies would like to keep it
that way. By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will
have a clearer understanding of the way PR should be approached and executed to maximize
coverage of your organization in your target media.
Here are 8 clear signs that it’s time to fire your client.
1. They hire you for your marketing expertise, then ignore your advice and dictate every
decision.
2. They hire you to do work under stressful, compressed timelines, then complain about costs.
3. They incessantly change the rules of the game – goals, targets, project timelines and specs.
2. They hire you to do work under stressful, compressed timelines, then complain about costs.
3. They incessantly change the rules of the game – goals, targets, project timelines and specs.
CEO Articles
Why Clients Hate Their Franchise Marketing Agency
It is true that a lot of clients end up despising their franchise marketing agency —and for some good reasons
5 Reasons You Need a Sales/Marketing Expert on Your Board
A board of directors should cover expertise from all functions, yet this important role is often not represented.
4 Reasons Why Franchisors Churn Through Marketing Suppliers
40% of all franchisors change marketing agencies yearly. Clearly, its time to make a change in the evaluation process.
Popular Marketing Guides
Marketing Supplier Assessment Scorecard
Comprehensive scorecard system
to evaluate your current marketing
supplier in 20 key areas
Top 20 Questions Franchisors Ask Us
A compilation of our answers to the
top questions posed by franchisors
Wingman Group ROI Calculator
Find out how much it really costs to
conduct a supplier evaluation and
search
CEO Articles
Wingman Group Versus In-House Selection
Time & Effort WINGMAN APPROACH Franchisor effort reduced to 6…
Wingman vs Online Portals
PERSONALIZATION WINGMAN APPROACH Combines personalized consultations and AI tools for…
You need to ask yourself some tough questions BEFORE you issue the RFP
As you can imagine, as the former CEO of 919…
Popular Marketing Guides
Wingman Group Versus In-House Selection
Time & Effort WINGMAN APPROACH Franchisor effort reduced to 6…
Wingman vs Online Portals
PERSONALIZATION WINGMAN APPROACH Combines personalized consultations and AI tools for…
You need to ask yourself some tough questions BEFORE you issue the RFP
As you can imagine, as the former CEO of 919…
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