PERSONALIZATION
WINGMAN APPROACH
- Combines personalized consultations and AI tools for tailored supplier recommendations.
- Includes proprietary personality testing to ensure team compatibility.
- Advisors work closely with franchisors to match them with suppliers based on goals and values.
ONLINE PORTAL APPROACH
- Offers a self-service platform where franchisors browse supplier listings.
- Limited interaction or custom recommendations.
- Selection relies on franchisor’s judgment based on listed data and reviews.
SUPPLIER POOL
WINGMAN APPROACH
- Access to an extensive, unbiased database of fully vetted suppliers across all categories.
- Focuses on both established leaders and emerging innovators to find the best match.
ONLINE PORTAL APPROACH
- Static pool of registered suppliers, often limited to those who pay for listings.
- Potential for biased recommendations due to advertising influence.
EVALUATION PROCESS
WINGMAN APPROACH
- Comprehensive evaluation using real-time data, site visits, and AI-enhanced insights.
- Includes detailed comparisons and benchmarks against competitors.
ONLINE PORTAL APPROACH
- Franchisors rely on reviews, ratings, and supplier descriptions.
- No in-depth evaluation or real-time performance data provided.
COMPATIBILITY TESTING
WINGMAN APPROACH
- Uses proprietary personality testing and compatibility scoring to predict collaboration success.
- Reduces friction and improves long-term partnership outcomes.
ONLINE PORTAL APPROACH
- No tools for assessing cultural or operational compatibility between franchisor and supplier.
RELATIONSHIP MANAGEMENT
WINGMAN APPROACH
- Provides ongoing advisory services, performance reviews, and relationship coaching.
- Acts as a neutral third party to address and resolve issues.
ONLINE PORTAL APPROACH
- Once the match is made, the portal’s role ends.
- No ongoing support or conflict mediation.
TRANSPARENCY AND TRUST
WINGMAN APPROACH
- 100% transparent and unbiased, with no financial ties to suppliers.
- Provides a franchisor-focused solution, ensuring the best match for long-term success.
ONLINE PORTAL APPROACH
- Suppliers often pay for visibility, which can introduce bias in recommendations.
- Franchisors may not see the full picture of supplier capabilities or limitations.
